But do not fear!
Our enthusiasm and our will to support Made in Italy have not been affected by this unexpected event. Indeed, now more than ever, our goal remains to help and promote the work of the many artisans, creatives and small and medium-sized fashion companies that are facing the crisis with determination and tenacity, relying solely on their creativity.
We have therefore decided to rethink our projects and we have reinvented ourselves, as have so many of the businesses in the fashion world that are currently adapting to altered production rhythms and a complex rebooting of production in a market that has abruptly changed its logic.
Itally has thus changed its form to become an online shop designed to promote and sell the products of creatives and artisans who, in this difficult time, are exploring new opportunities to tackle the future.
It will be a showcase for all the Made in Italy businesses that have not given in to the difficulties but have reinvented themselves and rethought their products and which, as never before, deserve visibility and scope for their creativity.