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MAGAZINE / ITALLY

Itally presents the collaboration with Treedom

Since 2010 Treedom has been involved in the planting of trees at a distance, guaranteeing social and economic environmental benefits. We at Itally have decided to do our part: we explain you the reasons.

Since 2010 Treedom has been involved in the planting of trees at a distance, guaranteeing social and economic environmental benefits. We at Itally have decided to do our part: we explain you the reasons.

Choose a more sustainable future. Since its foundation, Itally expressed its sensitivity to environmental and social sustainability issues. In addition to our goal to grow and develop into a business model that promotes Made in Italy craftsmanship in fashion abroad, there is also that of responding to the environment’s needs and committing to the construction of a more sustainable future. For this reason, to partly compensate the CO2 emissions that we produce annually, we have chosen to join the project designed by Treedom for the planting of trees in Africa, Latin America, Asia, and Italy and support of all those local farmers who will deal with their growth.

During its life, every tree absorbs CO2 (Carbon dioxide) from the atmosphere and stores it in its woody parts. The more trees are enabled to grow and live for a long time, the greater the effects of this process. Reforestation is considered a remedy to mitigate the impact of climate-altering gases, so much so that during the World Economic Forum 2020, the One Trillion Tree Initiative was presented, a project to plant a trillion trees by 2030 to help alleviate the consequences of the climate crisis and biodiversity loss. By purchasing a product from our e-commerce, you will automatically be invited to take care of a tree and become part of the Community of Treedom.

The Treedom’s philosophy. Treedom is the first site that allows you to plant trees at a distance and follow online their growth and their history. It was founded in 2010 in Florence to achieve sustainable ecosystems and financing projects in rural communities in the south of the world. Thanks to Treedom farmers become the custodians and owners of the trees and their fruits: they received gain food sovereignty, income opportunities, and in some cases the possibility of micro-entrepreneurship initiatives. To date, Treedom has contributed to the planting of 1,000,000 trees but planting it’s not enough because each tree must be accompanied in its growth. For this reason, Treedom gives to local farmers the right know-how and technical support necessary for the management of trees, which are photographed, geolocated, and monitored over time. 

Financing the planting of new trees with Treedom means supporting the most delicate phase of the entire process when trees are not yet productive in terms of fruits. All trees are planted to produce environmental, social, and economic benefits: this means thinking in the medium and long term and for this, choosing the right tree for the right place and the right purpose. The projects that Treedom carries out for the planting of trees respond exactly to these needs. Treedom adheres to the Sustainable Development (OSS) objectives set by the United Nations Programme to end poverty, protect the planet and ensure prosperity for all as part of a new agenda for sustainable development. Thanks to its business model, in 2014 Treedom became part of the Certified B Corporations, a network of companies that stand out for high environmental and social performance.

Your precious contribution. Being part of Treedom means giving concrete help to a farmer and support him until the tree became productive. Each help will contribute to the creation of a social benefit for the local communities that participate and give life to each project. Equally important the realization of small agroforestry systems respecting the characteristics and specific needs of each project area: all the tree species planted are native or in respect of the biodiversity of different territories. With Treedom, we share the view that each of us must work to reduce our CO2 emissions and make a positive contribution to people’s lives. By purchasing an item from our e-commerce, you will automatically be invited to take care of a tree and become part of the Community of Treedom.

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