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MAGAZINE / ITALLY

Itally presents our collaboration with Treedom

Since 2010 Treedom has been involved in the planting of trees around the world, guaranteeing social-economic environmental benefits. We at Itally have decided to do our part: let us explain to you the reasons why we want to partner with such a good cause.

CHOOSING A MORE SUSTAINABLE FUTURE. Since its foundation, Itally has been very aware of the environmental and social sustainability issues within the fashion industry. In addition to our goal to grow and develop into a business model that promotes Made in Italy craftsmanship abroad, there is also that of responding to the environment’s needs and committing to the construction of a more sustainable future. For this reason, to partly offset the CO2 emissions produced annually, we have chosen to join with the project designed by Treedomin the planting of trees in Africa, Latin America, Asia, and Italy in support of all those local farmers, who will deal manage with their growth and profit from the fruits of their labour. During its life, every tree absorbs CO2 (Carbon dioxide) from the atmosphere and stores it in its roots. The more trees that are allowed to grow and live for a long time, the greater the effects of this process. Reforestation is considered a remedy to mitigate the impact of climate-altering gases, so much so that during the World Economic Forum 2020, the One Trillion Tree Initiative was presented; a project to plant a trillion trees by 2030 to help alleviate the consequences of the climate crisis and biodiversity loss. By purchasing a product from our e-commerce store, you will automatically be invited to become part of the Community di Treedom and have the option of letting us plant a tree in your name.

THE TREEDOM’S PHILOSOPHY. Treedom is the first site that allows you to plant trees at a distance and follow their growth and their history online. It was founded in 2010 in Florence to achieve sustainable ecosystems and financing projects in rural communities in the southern parts of the world.

Thanks to Treedom, affiliated farmers become the custodians and owners of the trees and their fruits: they gain food sovereignty, income opportunities, and in some cases the possibility of micro-entrepreneurship initiatives. To date, Treedom has contributed to the planting of over 1,000,000 trees, but planting is not enough because each tree must be maintained during its life-cycle. For this reason, Treedom gives to local farmers the right know-how and technical support necessary for the management of trees, which are photographed, geolocated, and monitored over time.

Financing the planting of new trees with Treedom means supporting the most delicate phase of the entire process when trees are not yet productive in terms of fruits. All trees are planted to produce environmental, social, and economic benefits: this means thinking in the medium and long term and, therefore, choosing the right tree for the right place and the right purpose. Projects carried out by Treedom in the planting of trees directly address these needs.

Thanks to its business model, in 2014 Treedom became part of the Certified B Corporations, a network of companies that stand out for their high environmental and social performance. Treedom adheres to the Sustainable Development Goals (SDG) set by the United Nations Program to end poverty, protect the planet and ensure prosperity for all as part of a new agenda for sustainable development.

YOUR PRECIOUS CONTRIBUTION. Being part of Treedom means giving tangible help to a farmer and support them until the tree reaches productive maturity. Each help will contribute to the creation of social benefits for local communities that participate and give life to each project, and of equal importance, the realization of small agroforestry systems respecting the characteristics and specific needs of each project area. All the tree species planted are native or respectful of the biodiversity of their territories. With Treedom, we share the view that each of us must work to reduce our CO2 emissions and make a positive contribution towards people’s lives. By purchasing an item from our e-commerce store, you will automatically be invited to take care of a tree and become part of the Community of Treedom. We hope you’ll take this opportunity to do your part to help the planet.

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