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Pasotti

CASTELLUCCHIO – ITALY – CRAFTSPERSON

To describe how Pasotti was established, we need to go back to the early 1950s. Ernesta Pasotti, a young, enterprising girl with clear ideas, was employed in a Milan umbrella factory.

She set to work by investing part of her salary to buy broken umbrellas, tools and various spare parts, material which she then used in the evenings and at weekends to produce umbrellas she would later sell to friends when she returned to Mantua.

She learnt a lot, both about how umbrellas are made and how they are sold. Thus, a couple of years later, Ernesta decided to open her own business in a cottage in Castellucchio, the town near Mantua where she was born.

With her husband Vittorio Giacomini, she began to produce beautiful umbrellas, based on the experience and skills she had learned over the years. Initially, she sold her umbrellas directly, even touring neighbouring towns on her scooter.

A small quality craftsmanship project, born in 1956 and grown with her family year after year.

In the following decades, Pasotti steadily increased its production

And, with Ernesta’s children at the helm of the company, became an excellence of the Made in Italy brand, known and appreciated throughout the world.

Today, Ernesta’s grandchildren head the company. Over the course of three generations, the brand has faced momentous changes, market upheavals, new challenges, and trod new paths. Yet the brand’s original objective has never been compromised: to produce beautiful Italian umbrellas that are made to last.

Ernesta is now over 90 and, although she hasn’t worked for some time, she visits the factory from time to time to make sure that the quality of her umbrellas is as high now as it was then.

And she always comes out with a smile on her face.

Pasotti umbrellas and canes have evolved over time, without however bowing to fashions or passing trends. “We have adapted to market changes” – explains Nicola Begotti, Pasotti’s administrator and sales director, as well as Ernesta’s grandson – “but it doesn’t mean that we have just gone with the flow, otherwise we probably would not be here today”.

Until the mid-1980s, umbrellas were produced in Italy and were well-made products, characterized by quality materials and classic, timeless lines. Then Asian production disrupted the market, offering attractive products at prices that were impossible to beat, yet low in quality. The umbrella had practically become a “disposable” item, something you would change each season, certainly not an object to be cherished.

Pasotti decided to change its style in that period, opening to greater creativity while maintaining the same quality and without compromising on the quality of materials or workmanship.

This is how they created the umbrellas for which they are famed today: products with a decisive character, for people who know how to truly appreciate them.

Umbrellas for many, but not for everyone.

There are no designers at Pasotti. Creativity has always been a family affair but, contrary to what you might expect, it is not in the family’s DNA. Rather it arises from an inclination to collect inspiration from travels, experiences, encounters, objects, and anything else that resonates with people.

An enthusiasm that is transmitted to the company’s collaborators, artisans, and suppliers of raw materials, all selected for their skill, creativity, and product quality, according to stringent logics of Made in Italy production.

Nicola himself confirms that one of Pasotti’s mantras is, “if you get an idea that you think might be appealing, don’t hesitate, develop it and then let’s see what comes out”.

Thus, thanks to this propensity for expressive freedom, today we can enjoy skull-shaped handles, depictions of animals both real and fantastic, devils and Egyptian sarcophagi, as well as fabrics with floral decorations of all kinds, some designed by Ernesta herself more than 50 years ago.

A liberating and exciting chaos, which Pasotti manages to control by shaping it into a simple umbrella.

Unique and inimitable.

“Exhilarating chaos
harnessed in the shape of an umbrella.”

From our magazine

Pasotti

Skull-shaped handles, depictions of animals both real and fantastic, devils and Egyptian sarcophagi. Diamonds, metallic finishes, and fine decorations. Fabrics with floral prints of all kinds, some designed more than 50 years ago.

Pasotti

CASTELLUCCHIO – ITALY – CRAFTSPERSON

To describe how Pasotti was established, we need to go back to the early 1950s. Ernesta Pasotti, a young, enterprising girl with clear ideas, was employed in a Milan umbrella factory.

She set to work by investing part of her salary to buy broken umbrellas, tools and various spare parts, material which she then used in the evenings and at weekends to produce umbrellas she would later sell to friends when she returned to Mantua.

She learnt a lot, both about how umbrellas are made and how they are sold. Thus, a couple of years later, Ernesta decided to open her own business in a cottage in Castellucchio, the town near Mantua where she was born.

With her husband Vittorio Giacomini, she began to produce beautiful umbrellas, based on the experience and skills she had learned over the years. Initially, she sold her umbrellas directly, even touring neighbouring towns on her scooter.

A small quality craftsmanship project, born in 1956 and grown with her family year after year.

In the following decades, Pasotti steadily increased its production

And, with Ernesta’s children at the helm of the company, became an excellence of the Made in Italy brand, known and appreciated throughout the world.

Today, Ernesta’s grandchildren head the company. Over the course of three generations, the brand has faced momentous changes, market upheavals, new challenges, and trod new paths. Yet the brand’s original objective has never been compromised: to produce beautiful Italian umbrellas that are made to last.

Ernesta is now over 90 and, although she hasn’t worked for some time, she visits the factory from time to time to make sure that the quality of her umbrellas is as high now as it was then.

And she always comes out with a smile on her face.

Pasotti umbrellas and canes have evolved over time, without however bowing to fashions or passing trends. “We have adapted to market changes” – explains Nicola Begotti, Pasotti’s administrator and sales director, as well as Ernesta’s grandson – “but it doesn’t mean that we have just gone with the flow, otherwise we probably would not be here today”.

Until the mid-1980s, umbrellas were produced in Italy and were well-made products, characterized by quality materials and classic, timeless lines. Then Asian production disrupted the market, offering attractive products at prices that were impossible to beat, yet low in quality. The umbrella had practically become a “disposable” item, something you would change each season, certainly not an object to be cherished.

Pasotti decided to change its style in that period, opening to greater creativity while maintaining the same quality and without compromising on the quality of materials or workmanship.

This is how they created the umbrellas for which they are famed today: products with a decisive character, for people who know how to truly appreciate them.

Umbrellas for many, but not for everyone.

There are no designers at Pasotti. Creativity has always been a family affair but, contrary to what you might expect, it is not in the family’s DNA. Rather it arises from an inclination to collect inspiration from travels, experiences, encounters, objects, and anything else that resonates with people.

An enthusiasm that is transmitted to the company’s collaborators, artisans, and suppliers of raw materials, all selected for their skill, creativity, and product quality, according to stringent logics of Made in Italy production.

Nicola himself confirms that one of Pasotti’s mantras is, “if you get an idea that you think might be appealing, don’t hesitate, develop it and then let’s see what comes out”.

Thus, thanks to this propensity for expressive freedom, today we can enjoy skull-shaped handles, depictions of animals both real and fantastic, devils and Egyptian sarcophagi, as well as fabrics with floral decorations of all kinds, some designed by Ernesta herself more than 50 years ago.

A liberating and exciting chaos, which Pasotti manages to control by shaping it into a simple umbrella.

Unique and inimitable.

“Exhilarating chaos
harnessed in the shape of an umbrella.”

Pasotti

Skull-shaped handles, depictions of animals both real and fantastic, devils and Egyptian sarcophagi. Diamonds, metallic finishes, and fine decorations. Fabrics with floral prints of all kinds, some designed more than 50 years ago.

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