CRAFTSPEOPLE / Pasotti

Pasotti

CASTELLUCCHIO – ITALY – CRAFTSMAN

We need to go back to the early 1950s to tell Pasotti’s story. Ernesta Pasotti, Mantuan, is a young, enterprising young lady with clear ideas. She is employed in a Milan umbrella factory.

She decides to invest part of her salary to buy broken umbrellas, tools and various spare parts. In the evenings and at weekends, she produces umbrellas that she later sells to friends.

She learns a lot about how umbrellas are made and about sale. Thus, in 1956, Ernesta decides to open her own business in a cottage in Castellucchio, a town near Mantua.

Thanks to the experience and skills learned over the years, she begins to produce beautiful umbrellas with her husband Vittorio Giacomini. Initially, she sells her umbrellas even touring neighbouring towns on her scooter.

This is a perfect example of a small quality craftsmanship project grown with her family, year after year.

Pasotti becomes an authentic Made in Italy excellence, appreciated all over the world.

In the following decades, with Ernesta’s children at the helm of the company, Pasotti steadily increases its production.
Today, the direction of the company is led by Ernesta’s grandchildren. In the course of three generations, the brand has faced great changes, market upheavals and new challenges. But, the aim to produce beautiful and high value objects is not lost.

Ernesta is now over 90 and, although she has stopped working since years, she visits the factory from time to time to make sure that the quality of her umbrellas is as high now as it was then.

Pasotti’s umbrellas and walking sticks have evolved over time, without however bowing to fashions or trends. “We have adapted to market changes” – explains Nicola Begotti, Pasotti’s administrator and sales director, as well as Ernesta’s grandson – “but it doesn’t mean that we have just gone with the flow, otherwise we would probably not be here today”.

Until the mid-1980s, umbrellas were usually produced in Italy: they were well-made products, characterized by quality materials and classic lines. Then, Asian production disrupted the market, offering attractive products at impossible to beat prices and yet low quality. The umbrella has become a disposable item, something you would change each season, and certainly not an object to be cherished.

So, Pasotti decides to change its style guided by creativity. He has maintained the same quality and without compromising on valuable materials or workmanship.

This is how they created the umbrellas and walking sticks for which they are famed today: products with a decisive character, for people who know how to truly appreciate them.

Umbrellas for many, but not for everyone.

Creativity has always been a family affair but, it is not in the family’s DNA. Rather it arises from inspiration coming from travels, experiences, encounters, objects, and anything else that turns on the soul.

This enthusiasm is transmitted to the company’s collaborators, artisans, and suppliers of raw materials. All are selected for their skills, originality, and product quality, according to stringent logics of Made in Italy production.

Nicola says that one of Pasotti’s mantras is: “If you get an idea that you think might be appealing, don’t hesitate, develop it and then let’s see what comes out”.

Thanks to this inclination for expressive freedom, today we can enjoy skull-shaped handles, depictions of exotic and fantastic animals, as well as fabrics with all kind floral decorations, some designed by Ernesta herself more than 50 years ago.

A liberating and exciting chaos, which Pasotti manages to control by shaping it into a simple, unique and inimitable umbrella and  walking sticks.

pasotti lion walking stick

"Stimulating chaos harnessed in the shape of an umbrella.”

From our Magazine

CRAFTSPEOPLE / Pasotti

Pasotti - Made in Italy craftsman

CASTELLUCCHIO – ITALY – CRAFTSMAN

We need to go back to the early 1950s to tell Pasotti’s story. Ernesta Pasotti, Mantuan, is a young, enterprising young lady with clear ideas. She is employed in a Milan umbrella factory.

She decides to invest part of her salary to buy broken umbrellas, tools and various spare parts. In the evenings and at weekends, she produces umbrellas that she later sells to friends.

She learns a lot about how umbrellas are made and about sale. Thus, in 1956, Ernesta decides to open her own business in a cottage in Castellucchio, a town near Mantua.

Thanks to the experience and skills learned over the years, she begins to produce beautiful umbrellas with her husband Vittorio Giacomini. Initially, she sells her umbrellas even touring neighbouring towns on her scooter.

This is a perfect example of a small quality craftsmanship project grown with her family, year after year.

Pasotti becomes an authentic Made in Italy excellence, appreciated all over the world.

In the following decades, with Ernesta’s children at the helm of the company, Pasotti steadily increases its production.
Today, the direction of the company is led by Ernesta’s grandchildren. In the course of three generations, the brand has faced great changes, market upheavals and new challenges. But, the aim to produce beautiful and high value objects is not lost.

Ernesta is now over 90 and, although she has stopped working since years, she visits the factory from time to time to make sure that the quality of her umbrellas is as high now as it was then.

Pasotti’s umbrellas and walking sticks have evolved over time, without however bowing to fashions or trends. “We have adapted to market changes” – explains Nicola Begotti, Pasotti’s administrator and sales director, as well as Ernesta’s grandson – “but it doesn’t mean that we have just gone with the flow, otherwise we would probably not be here today”.

Until the mid-1980s, umbrellas were usually produced in Italy: they were well-made products, characterized by quality materials and classic lines. Then, Asian production disrupted the market, offering attractive products at impossible to beat prices and yet low quality. The umbrella has become a disposable item, something you would change each season, and certainly not an object to be cherished.

So, Pasotti decides to change its style guided by creativity. He has maintained the same quality and without compromising on valuable materials or workmanship.

This is how they created the umbrellas and walking sticks for which they are famed today: products with a decisive character, for people who know how to truly appreciate them.

Umbrellas for many, but not for everyone.

Creativity has always been a family affair but, it is not in the family’s DNA. Rather it arises from inspiration coming from travels, experiences, encounters, objects, and anything else that turns on the soul.

This enthusiasm is transmitted to the company’s collaborators, artisans, and suppliers of raw materials. All are selected for their skills, originality, and product quality, according to stringent logics of Made in Italy production.

pasotti lion walking stick

Nicola says that one of Pasotti’s mantras is: “If you get an idea that you think might be appealing, don’t hesitate, develop it and then let’s see what comes out”.

Thanks to this inclination for expressive freedom, today we can enjoy skull-shaped handles, depictions of exotic and fantastic animals, as well as fabrics with all kind floral decorations, some designed by Ernesta herself more than 50 years ago.

A liberating and exciting chaos, which Pasotti manages to control by shaping it into a simple, unique and inimitable umbrella and  walking sticks.

"Stimulating chaos harnessed in the shape of an umbrella.”

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