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Malìa Lab

CATANZARO – ITALY – STYLIST

Malìa Lab clothes, with their combination of style and environmental sustainability, offer the customer an elegant, essential, innovative, and versatile wardrobe: a new look for every occasion.

And the word “new” was not chosen lightly. Here, values ​​such as sustainability and ethics are associated with captivating design, artisanship, and quality tailoring, the cornerstones of Made in Italy fashion. Itally was enchanted by the innovative mix of these garments.

Indeed, “Malìa” means enchantment, a magical power you cannot resist.

If you associate this word with the spindle of a spinning wheel, you immediately think of “Sleeping Beauty”, a fairy tale in which a sweet girl pricks herself with an enchanted spindle and falls into a magical, deep sleep.

Yes, a fairy tale. Perhaps this is the most suitable key to understanding “Malìa Lab”, a clothing brand oriented towards natural textiles, created in 2016 in Calabria, in a small town of just 2,000 inhabitants that overlooks the Ionian coast.

This is where the story begins of Flavia Amato, a young Calabrian stylist and model maker who decided to “awake from a long, enchanted sleep” to turn her dream into reality: to create an atelier, where she could combine an organic approach with fashion, merging them with artisanship and a captivating style.

When Flavia was just 18, she decided to leave her native Calabria and move to the Marche to study. She graduated from the Academy of Fine Arts. Following her instincts, she then went on to attend a professional model-making course while also starting to work with subcontracting companies for big brands to learn the trade, and she fell madly in love with it.

A love that was accompanied by a growing disenchantment towards a certain way of producing fashion, unauthentic and driven by excessively fast market dynamics.

A new enchantment was needed to “bewitch” Flavia’s heart again. So, she decided to do things differently, in a way as genuine and sincere as the land she comes from: she followed an annual training course for start-ups and her idea of ​​an “organic atelier” was chosen among the ten most innovative companies in the province of Ascoli Piceno.

It was time to make her dream come true. It was time to go home.

Flavia restructured the old family shop, located in the centre of Guardavalle Marina, and opened the Malìa atelier there. She started to design and manufacture clothes that could activate an entire supply chain process, involving other subjects in the area in locally sourced production, thus recovering land and knowledge of inestimable value.

Malìa Lab uses hemp, silk, bamboo, cotton, corn, wool, alpaca, milk, certified organic fabrics, produced with controlled processes that aim to obtain a superior quality, with minimal impact on the yarn and the environment.

Fibres that are good for the planet and the wearer, from which it is possible to create hypoallergenic fabrics with superior breathable properties. Fabrics from which Flavia then creates special dresses that are very beautiful.

The image of the spindle, which is clearly visible next to the name Malìa Lab, recalls the “hand crafting know-how” that forms the basis of the brand’s work. An earthly and tangible symbol of practicality.

An object, however, that also conjures up fairy tales in which enchantment is, indeed, an essential element. And it is precisely this continuous play between contrasts that fuels Flavia’s project and constitutes its value.

Because when we talk about Malià Lab, we are talking about tradition and modernity, departures and homecomings, fashion, and sustainability.

About magic and reality.

Much more than Made in Italy. Here everything is proudly Made in Calabria.

From our magazine

Malìa Lab

Malìa Lab’s garments are made from hemp, silk, bamboo, cotton, corn, wool, alpaca, milk, and certified organic fabrics, produced with controlled processes to obtain a superior quality, with minimal impact on the yarn and the environment.

Products of Malia Lab

Malìa Lab

CATANZARO – ITALY – STYLIST

Malìa Lab clothes, with their combination of style and environmental sustainability, offer the customer an elegant, essential, innovative, and versatile wardrobe: a new look for every occasion.

And the word “new” was not chosen lightly. Here, values ​​such as sustainability and ethics are associated with captivating design, artisanship, and quality tailoring, the cornerstones of Made in Italy fashion. Itally was enchanted by the innovative mix of these garments.

Indeed, “Malìa” means enchantment, a magical power you cannot resist.

If you associate this word with the spindle of a spinning wheel, you immediately think of “Sleeping Beauty”, a fairy tale in which a sweet girl pricks herself with an enchanted spindle and falls into a magical, deep sleep.

Yes, a fairy tale. Perhaps this is the most suitable key to understanding “Malìa Lab”, a clothing brand oriented towards natural textiles, created in 2016 in Calabria, in a small town of just 2,000 inhabitants that overlooks the Ionian coast.

This is where the story begins of Flavia Amato, a young Calabrian stylist and model maker who decided to “awake from a long, enchanted sleep” to turn her dream into reality: to create an atelier, where she could combine an organic approach with fashion, merging them with artisanship and a captivating style.

When Flavia was just 18, she decided to leave her native Calabria and move to the Marche to study. She graduated from the Academy of Fine Arts. Following her instincts, she then went on to attend a professional model-making course while also starting to work with subcontracting companies for big brands to learn the trade, and she fell madly in love with it.

A love that was accompanied by a growing disenchantment towards a certain way of producing fashion, unauthentic and driven by excessively fast market dynamics.

A new enchantment was needed to “bewitch” Flavia’s heart again. So, she decided to do things differently, in a way as genuine and sincere as the land she comes from: she followed an annual training course for start-ups and her idea of ​​an “organic atelier” was chosen among the ten most innovative companies in the province of Ascoli Piceno.

It was time to make her dream come true. It was time to go home.

Flavia restructured the old family shop, located in the centre of Guardavalle Marina, and opened the Malìa atelier there. She started to design and manufacture clothes that could activate an entire supply chain process, involving other subjects in the area in locally sourced production, thus recovering land and knowledge of inestimable value.

Malìa Lab uses hemp, silk, bamboo, cotton, corn, wool, alpaca, milk, certified organic fabrics, produced with controlled processes that aim to obtain a superior quality, with minimal impact on the yarn and the environment.

Fibres that are good for the planet and the wearer, from which it is possible to create hypoallergenic fabrics with superior breathable properties. Fabrics from which Flavia then creates special dresses that are very beautiful.

The image of the spindle, which is clearly visible next to the name Malìa Lab, recalls the “hand crafting know-how” that forms the basis of the brand’s work. An earthly and tangible symbol of practicality.

An object, however, that also conjures up fairy tales in which enchantment is, indeed, an essential element. And it is precisely this continuous play between contrasts that fuels Flavia’s project and constitutes its value.

Because when we talk about Malià Lab, we are talking about tradition and modernity, departures and homecomings, fashion, and sustainability.

About magic and reality.

Much more than Made in Italy. Here everything is proudly Made in Calabria.

Malìa Lab

Malìa Lab’s garments are made from hemp, silk, bamboo, cotton, corn, wool, alpaca, milk, and certified organic fabrics, produced with controlled processes to obtain a superior quality, with minimal impact on the yarn and the environment.

Products of Malia Lab

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