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Lungomare

RIMINI – ITALY – STYLIST

Lungomare offers a fashion that is impervious to changing seasons or customs.

Garments that make no effort to keep up with the times, finding instead their own highly personal, secret, and inscrutable rhythm. In Lungomare contemporaneity mixes with memories, in a slow, continuous, and unstoppable movement.

Like the waves at the water’s edge.

The garments of Lungomare are simple, essential, and timeless

Like the “favourite” of the brand: the Bellariva shirt. A unisex garment made of cashmere or merino wool, which on account of its minimal design could have come out of an 19th century novel or the representation of a still remote future.

From the yarn with which the fabric is made to the finished article, in Lungomare everything is strictly Made in Italy and manufactured with materials produced through environment friendly processes. Moreover, there is a special predilection for the involvement of the labour force, suppliers and craftspeople from Rimini and surrounding districts.

Because to create these garments they must first be understood. And one really cannot do this if too far from the sea.

Gianni Bugli and Roberta Fabbri, the two designers behind the Lungomare project have for some years placed their creativity at the disposal of the brand, imparting style and personality to garments that bear a label with names other than their own.

They have learned a great deal, about the world of fashion and about themselves. It was a long journey, indispensable for focusing the essence of their work and the fundamental points underlying their creativity. To learn how to take away instead of adding.

And just as every traveller always returns home sooner or later, Gianni and Roberta created Lungomare as something personal, inspired by the land in which they grew up and where they still live.

Something in which you can really recognise yourself. Because, as Roberta says, Lungomare “is a return to what we have always been”.

Antoine de Saint-Exupéry once said that “perfection is achieved not when there is nothing more to add, but when there is nothing left to take away”. And so, the models of Lungomare, defined by simple essential lines, cannot be modified further without definitively losing their personality. Without becoming something else.

That is why it does not make sense to talk about collections in regard to Lungomare but rather editions. Yes, exactly as for a book, the content of which, apart from a different cover or translation, basically remains the same.

Perfect as it is.

“Simple essential garments.
Timeless”

From our magazine

Lungomare

Lungomare offers a fashion that is impervious to changing seasons or customs.

Lungomare

RIMINI – ITALY – STYLIST

Lungomare offers a fashion that is impervious to changing seasons or customs.

Garments that make no effort to keep up with the times, finding instead their own highly personal, secret, and inscrutable rhythm. In Lungomare contemporaneity mixes with memories, in a slow, continuous, and unstoppable movement.

Like the waves at the water’s edge.

The garments of Lungomare are simple, essential, and timeless

Like the “favourite” of the brand: the Bellariva shirt. A unisex garment made of cashmere or merino wool, which on account of its minimal design could have come out of an 19th century novel or the representation of a still remote future.

From the yarn with which the fabric is made to the finished article, in Lungomare everything is strictly Made in Italy and manufactured with materials produced through environment friendly processes. Moreover, there is a special predilection for the involvement of the labour force, suppliers and craftspeople from Rimini and surrounding districts.

Because to create these garments they must first be understood. And one really cannot do this if too far from the sea.

Gianni Bugli and Roberta Fabbri, the two designers behind the Lungomare project have for some years placed their creativity at the disposal of the brand, imparting style and personality to garments that bear a label with names other than their own.

They have learned a great deal, about the world of fashion and about themselves. It was a long journey, indispensable for focusing the essence of their work and the fundamental points underlying their creativity. To learn how to take away instead of adding.

And just as every traveller always returns home sooner or later, Gianni and Roberta created Lungomare as something personal, inspired by the land in which they grew up and where they still live.

Something in which you can really recognise yourself.

Because, as Roberta says, Lungomare “is a return to what we have always been”.

Antoine de Saint-Exupéry once said that “perfection is achieved not when there is nothing more to add, but when there is nothing left to take away”. And so, the models of Lungomare, defined by simple essential lines, cannot be modified further without definitively losing their personality. Without becoming something else.

That is why it does not make sense to talk about collections in regard to Lungomare but rather editions. Yes, exactly as for a book, the content of which, apart from a different cover or translation, basically remains the same.

Perfect as it is.

“Simple essential garments.
Timeless”

Lungomare

Lungomare offers a fashion that is impervious to changing seasons or customs.

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